Post by account_disabled on Feb 22, 2024 11:33:34 GMT 1
This could be the beginning of a familiar relationship. It is therefore very important to know your contacts and respond to their needs whether to acquire new customers or to retain existing customers. Use of the lifecycle phases You are now familiar with the names and definitions of the individual phases. You know that the stages document the prospects path to becoming a customer and possible evangelist. But what does practical work with lifecycle stages look like Marketing and Sales Marketing is about attracting new prospects for blogs and newsletters and identifying possible purchasing potential.
The marketing department should therefore be responsible for the first lifecycle phases i.e. for subscribers leads and MQLs. If these contacts are then classified as willing to buy they can be handed over to the sales team. They then become SQLs. Sales then contacts them Ato develop opportunities and Cell Phone Number List generate real customers . If a purchase cannot be completed the lifecycle phase is reset and responsibility goes back to marketing. Your team can understand exactly how many customers are being transferred between marketing and sales. Lifecycle stage related to marketing and sales.
Customer loyalty Customer loyalty should always be a top priority because it is often harder to acquire new customers than to retain existing ones. Existing customers should not be neglected but should always be provided with new input. This is where the marketing department can get creative by sending out goodies or planning events. you could choose to transfer every customer to the guest list. This way they feel valued and you retain the customer a winwin situation . Nevertheless you should not forget to bring potential customers on board and generate new leads.
The marketing department should therefore be responsible for the first lifecycle phases i.e. for subscribers leads and MQLs. If these contacts are then classified as willing to buy they can be handed over to the sales team. They then become SQLs. Sales then contacts them Ato develop opportunities and Cell Phone Number List generate real customers . If a purchase cannot be completed the lifecycle phase is reset and responsibility goes back to marketing. Your team can understand exactly how many customers are being transferred between marketing and sales. Lifecycle stage related to marketing and sales.
Customer loyalty Customer loyalty should always be a top priority because it is often harder to acquire new customers than to retain existing ones. Existing customers should not be neglected but should always be provided with new input. This is where the marketing department can get creative by sending out goodies or planning events. you could choose to transfer every customer to the guest list. This way they feel valued and you retain the customer a winwin situation . Nevertheless you should not forget to bring potential customers on board and generate new leads.